Managed SEO and internet Marketing

Managed Services (as defined by Dr. Gerard Macioce) is the practice of transferring day-to-day related management responsibility as a strategic method for improved effective and efficient operations. The person or organisation who owns or has direct oversight of the organisation or system being managed is referred to as the offerer, client, or customer. The person or organisation that accepts and provides the managed service is regarded as the service provider. (Wikipedia)

It has been said so often that there is no great mystery to search engine optimisation – it is no longer a dark art performed by very few. All the information to effectively optimise your online business is out there – you only have to search the term on Amazon to see a vast range of books, let alone the 38million pages on Google.

SEO is very time consuming. Not just implementing and maintaining the on and off-page optimisation but to continually keep up to date with the search engines’ never ending changes to their algorithms. We probably all know at least one online business hit by Google’s most recent algorithmic change – with some well-known businesses being hit by a reduction in Page Rank of up to two places. This can hurt a business and be confusing, as search engines do not give any prior warning to algorithmic changes or any explanation.

Many traditional SEO techniques are now completely redundant. Time has to be spent extensively researching the current SEO trends, reading industry talk on algorithms, visiting forums/chat rooms, and studying the latest books and articles. Can small to medium sized businesses really afford to allow one or two employees daily time to swot up on the recent SEO trends and implement them on their website?

The way forward has to be SEO managed services. But how can you be certain, when employing an SEO consultant, that your money is being well-spent? Having done our own research on so-called SEO experts and spoken to numerous customers who have had their fingers burnt, this is not an easy question to answer. We have found that there are those who think they can charge a premium for very little work because their client is quite ignorant about the whole SEO process. The client is told that SEO does not bring instant results so a long-term investment and needs to be made (effectively true). However it is only after many thousands of pounds, and numerous months down the line, does the client realise their online business has not improved one iota.

SEO is the sum of many parts. Just by adding keywords to on-page text and the Meta description is not going to improve a website’s ranking.

We believe the key is to provide clients with an SEO analysis report – a well researched document giving recommendations on work that is required to help online businesses improve their online presence. Businesses can then take this report and talk to any number of SEO managed service providers to discuss the findings and receive quotes.

Managed Internet Services for Small to Medium Sized Businesses

Notting Hill Internet Services, is committed to demystifying the Internet and keeping IT simple. We believe we are unique in offering such a wide range of managed services to online businesses.

We do not believe our clients should go to separate companies to build, host and promote their website. We passionately believe in saving our clients time and money whilst increasing consistency by allowing online businesses to source all these elements under one roof.

We don’t just sell a product. We provide a service. Many services.

• Web design
• Web Hosting
• Search Engine Optimisation
• Web Analytics
• Internet Marketing
• Copy Writing
• Logo Design

Notting Hill Internet Services was established 10 years ago and is providing managed Internet services. We provide bespoke managed services to more than 1000 clients. These range from domain management and site management to managed SEO and Internet marketing.

Notting Hill Internet Services are based in W11 are and have clients all over the UK. We also manage some clients in US, Russia, India, UAI and Holland.

So it’s not surprising that more and more businesses are feeling it’s essential to showcase their products or services online – and often to sell them there as well. Especially as it’s becoming easier and cheaper to create a website.

Yet there are many small or medium sized businesses in the UK which still avoid the inevitable. The reasons for this are usually the following:

1. Fear – the Internet is an unknown quantity. Where does one start? How much should a website cost? How long should it take? Is it for us?

2. Web designers’ attitudes – most web designers have the wrong business attitude. They don’t think in terms of what’s best commercially for their customers and rarely offer effective after-sales support.

3. Lack of resources – most businesses find their web designers through personal recommendation. Even then, there’s no guarantee as to the quality of work that will be delivered.

As you can see, the second and third factors reinforce the first: if you’re not sure you’re getting the right person with the right skills and attitude for the job, you’re bound to be apprehensive.

The solution is to think not in terms of one person, but several. Of course the bigger the website, the more players with more skills are needed, but essentially, you need just three separate individuals to ensure your website is a success:

Website Copywriter
The website copywriter is often overlooked, but is arguably the most important person of all. It doesn’t matter how dazzling your site looks or how much content you have if it doesn’t make sense to your visitors, or if it doesn’t make them interested in your products or services and want to buy them. In fact a poorly written site will reflect badly on your business – on and offline. A website copywriter will also make your site attractive to search engines by use of the right keywords in the correct places the optimum number of times – without making the content look stilted.

Website Optimiser
The link between a website copywriter and a web designer is the website optimiser, whose role is to ensure that visitors have an enjoyable experience while visiting your website and to keep them there long enough to make them into customers. This will include enhancing your message, improving site navigation, maximising loading speed and making it easy for customers to respond.

Website optimisation is not the same thing as search engine optimisation, although, like the website copywriter, the website optimiser must ensure that the site is search engine friendly. Professional search engine optimisation will ensure that your website complies with the technical requirements of search engines, and make sure it doesn’t ‘spam’ them – which could have a detrimental effect on your site’s ranking.

Website Designer
Like a graphic designer, but with important differences. The main one being the limitations that a website designer faces when designing a page – a website designer can never be certain as to what monitor type or size the end user is viewing and what connection speed they have. In addition, a web designer needs a good understanding of the many and ever-evolving web applications and their almost infinite possibilities.

For your website to be successful, you would do best to use all three of the above professionals – and if they are already used to working together, so much the better. Beware of individuals claiming to be so multi-talented that they can perform all three roles!

Furthermore, one way of knowing when you’ve found the right people is their attitude to after sales support. They won’t just offer it, they’ll strongly advise it. Optimisation is an ongoing process, and keeping both prospective customers and search engines happy involves regularly adding to, updating and revising your website.

To conclude, now is the time to take the plunge online if you haven’t already done so – and with the right people to help you, you have nothing to fear.

Source: http://www.nielsen-netratings.com

Notting Hill Internet Services was established 10 years ago and is providing managed Internet services. We provide bespoke managed services to more than 1000 clients. These range from domain management and site management to managed SEO and Internet marketing.

Notting Hill Internet Services are based in W11 are and have clients all over the UK. We also manage some clients in US, Russia, India, UAI and Holland.